Heroes Reborn: Marvel Heroes, Image Style, the famous 1996 relaunch

In 2021, Marvel published a new Heroes Reborn storyline. The company loves confusing readers by using the same titles over and over. But why Heroes Reborn? The 1996 original storyline was not a success and does in fact has not the best reputation. Let’s take a look back at that strange pure 1990s experiment.
Everything started in 1992 when Jim Lee, Todd McFarlane, Rob Liefeld, Erik Larsen, Whilce Portacio, Jim Valentino, and Marc Silvestri left Marvel to form Image Comics. Those creators found big success at Marvel. In fact, they were quite famous and wanted the company to recognize that in ways that were not agreeable for Marvel—they wanted better treatment, pay, and rights.
Everybody thought that they were coming back quickly, but Image became an instant hit that changed the industry forever. And then, the comic speculator bubble burst in 1993, changes in the distribution of comics created cash flow difficulties for some publishers, and poor sales numbers certainly didn’t help.
In fact, 1996 was a very bad year for Marvel. In January, the stock price dropped, and 275 staffers were laid off, and it was not the first time nor the last that year. In December, Marvel Comics declared bankruptcy—in truth, that was mostly the result of a battle to control the company between leaders that didn’t care for comics.
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