Marvel

In 1998, Marvel Comics was not in the best of shape but was starting to look better. Even if the Heroes Reborn publishing initiative had not been the expected success, as it was an expensive affair, the idea of contracting exterior talents to package comics for the company was still explored. This time, though, Marvel president Joe Calamari wanted to do it at a reasonable cost. He consulted Gareb Shamus (Wizard magazine publisher), who recommended his two friends, Joe Quesada and Jimmy Palmiotti.

At the time, the two men were the founders of the independent comic book publisher Event Comics (Ash, Painkiller Jane…) and took the contract as a way to make money for their company and try to promote their books by association with the popular Marvel Comics characters. Unlike what Image Comics had to do with Heroes Reborn, their deal was not to relaunch some of the biggest comics of the company but to take over some of the weakest and try to save them. And that’s how Marvel Knights came to be.

Read More »Marvel Knights Comics, The Imprint That Rescued Marvel with Daredevil, Punisher, and more!

In the late 1970s, the success of the Star Wars comics led to even more licensed comics. One of them was The Micronauts, a set of action figures that Bill Mantlo and Michael Golden turned into a successful comic book series. A success that Parker Brothers noted and hoped to be reproduced with one of his new toys, ROM the Spaceknight.

From The ROM Toys to The ROM Comics

Then Marvel Comics editor-in-chief, Jim Shooter asked writer Bill Mantlo and artist Sal Buscema–two creatives who were open to work on non-superhero comics, in fact, Buscema was the only artist who agreed to do it—to develop a story as the toy came with close to no story element.

Mantlo was not aware of the toy before that and immediately thought about doing something in the vein of 1950s sci-fi with a touch of Arthurian myths. He added tragedy and Brandy Clark, ROM’s human ally, who eventually becomes romantically linked with him. But Jim Shooter and editor Al Milgrom himself provided a few ideas.

The final result has often been compared to the Silver Surfer, but ROM the Spaceknight had his own rich mythology that helped him stand apart. ROM is a noble warrior from the utopian planet Galador who volunteers to become a Spaceknight—a cyborg warrior—to battle the Dire Wraiths, a shape-shifting alien species threatening the universe—his primary weapon is the Neutralizer, which banishes Dire Wraiths to Limbo. Rom sacrifices his humanity to become a Spaceknight, clad in powerful armor that enhances his abilities but also isolates him emotionally.

Read More »ROM: Marvel’s SpaceKnight, from failing toy to hit comics

In 1977, Marvel Comics was not doing that well until the movie Star Wars helped propel the newly launched comics based on George Lucas’s creation to the top of the charts. It was such a massive hit that the company started looking into more licensed comics, from Godzilla to Hanna-Barbera cartoon adaptations, Edgar Rice Burroughs comics, and Battlestar Galactica. It represented 20% of Marvel Comics’ production and some fans were not too happy about that. But it was a commercial success and it was not going to stop any time soon.

Introduced in 1974 by Japanese toy maker Takara (also known as Tomy in English), Mircoman was included in the line “Henshin Cyborg” but was not an 8 or 12-inch action figure, as it was the standard back then, but was 3.75-inch tall. The marketing used the size to sell the idea that this miniature bionic alien came from a place called Micro Earth. It was so successful that Microman got his own line. Soon, the American company Mego started importing them into the US under the name Micronauts.

Read More »Micronauts: Marvel Comics went into the Micro Verse