Marvel’s Secret Wars Explained: The Events That Changed Comics
Fans had been dreaming about it for years, but it was ultimately the call for a toy line that would finally give life to the biggest team-up Marvel Comics could put together in 1984. Secret Wars was a commercial opportunity and became an industry-altering event that forever changed comics. No matter what people think about Jim Shooter’s tenure as Marvel editor-in-chief, this is his legacy.
Secret Wars (1984): The Original Battleworld
It was 1984, and toy manufacturer Kenner was about to launch its DC Comics-inspired line of action figures, Super Powers. At Mattel Toys, it was necessary not to let the comic book market go to the competition. That’s what led to a collaboration with Marvel Comics. Jim Shooter was all in and proposed to produce a story to promote the new line of Marvel action figures, “Cosmic Champions.” The title would eventually change, but the idea would stay the same: to provide a showcase of marketable superheroes and supervillains.
Following focus group tests, the twelve-issue limited series became “Marvel Super Heroes Secret Wars.” The story starts with an omnipotent being called the Beyonder abducting dozens of characters to a patchwork planet named Battleworld. There, he announced, “I am from beyond! Slay your enemies and all that you desire shall be yours! Nothing you dream of is impossible for me to accomplish!” What follows is constant action, alliances, twists, and lasting developments that impacted the Marvel Universe.
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